348. Grassroots Marketing for Nonprofits: Tapping Your Power from Within - Racheli Edelkopf

Meet Racheli. This nonprofit marketer has the grassroots playbook to transform your nonprofit marketing. She left her dream job to work with Friendship Circle, a nonprofit creating friendship and inclusion for individuals with special needs. There, she noticed how too often marketers are looking backward or side-to-side to other orgs instead of looking within. Now she supports nonprofits as they create marketing that attracts believers to their missions. Join us to learn how living and breathing a mission can make marketing effortless.Episode HighlightsRacheli’s story and journey to where she is today (3:40)Core strategies around marketing from within (7:40)Grassroots Marketing (10:55)Best marketing practices from the for-profit sector that nonprofits can implement today (13:00)Cut the jargon and use your voice (18:35)Risk taking with marketing (22:05)A powerful moment of philanthropy in Racheli’s life (24:05)Racheli’s One Good Thing (27:30)How to connect with Racheli (30:30)For more information and episode details visit: weareforgood.com/episode/348About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Evolve Giving GroupEvolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all.  Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community.  Learn more at evolvegivinggroup.com. Be sure to tell them We Are For Good sent you!//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter