#348 - Storytelling Across Screens: The New Rules of Brand Building

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences.In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts. We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Brand Storytelling Strategies2. Buying and Crafting Campaigns3. Linear vs Connected TV4. Audience Understanding5. 333 Rule for Messaging6. Advertising Tactics and Budgeting7. Undervalued Marketing Channels8. Brand Story vs Product StoryTimestamps00:00 John Sampogna’s background; Wondersauce vision03:54 Serving Fortune 1000 businesses and DTC startups06:05 Starting and scaling an advertising agency10:11 What is brand storytelling and how can brands get it right13:23 Media budgets and audiences in funnel strategy18:44 Connected TV, static out-of-home, and podcasts25:42 Strategizing for connected TV vs linear TV28:58 Steps for creating an effective brand or product story34:28 How Wondersauce onboard and work with clientsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  John Sampogna - CEO and Co-Founder of WondersauceBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic