349. Should You License Someone Else’s IP Instead of Building From Scratch? The Strategy That Generated $80,378 In Year One

This is a free preview of a paid episode (45 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ Léa Jeanmougin licensed someone else's proven course instead of building her own and turned it into $80,378.90 in year-one revenue. Kicking off our new series on intellectual property (IP), Léa opens up about what it looks like to bet on someone else's proven offer instead of creating your own. With zero money down and a royalty rate that started at 20% and eased down to 16% as her revenue climbed, Léa leaned on partner campaigns to grow her monthly recurring revenue from $2,868 to $10,563. That income became her launchpad into brick and mortar, funding a rent-to-own deal on a 14-room inn in Quebec — also without a traditional down payment. Léa proves that the fastest way to revenue isn't always building from scratch. Connect with Léa: Listen to Léa's last episode: https://open.spotify.com/episode/5a3OODb45NJ1y3cIlFlpXy?si=fOkdQV7CQeqwF8ho8aaw1A https://www.agencia-atlantica.com/en https://www.instagram.com/lea.jeanmougin  https://www.linkedin.com/in/leajeanmougin/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices