$34M Raised to Build Integrations Faster for B2B Software Companies

Welcome to this episode of The SaaS CFO Podcast, where today we're thrilled to have Michael Zuercher, CEO and co-founder of Prismatic, join us. Michael will share his journey from running a successful software startup for 16 years and encountering numerous integration challenges, to founding Prismatic, a company focused on simplifying integrations for other software companies.   Today, Prismatic is distinguishing itself in the SaaS space by offering an embedded integration platform that enhances software interoperability. Michael will discuss the evolution of Prismatic, its services, the unique challenges of the SaaS integration landscape, and insights from their recent funding rounds.   We'll dive deep into the strategic approaches Prismatic is using to scale their operations and their plans for future growth. Join us for an enlightening conversation that promises to shed light on the complexities and innovations within the SaaS integration sector.  Show Notes:  00:00 Prismatic helps SaaS companies with product integration.  03:20 SaaS integration aims to reduce non-unique work.  09:13 Prismatic raised Series B earlier than expected.  10:29 Current environment may bring success with adaptability.  14:54 Two pricing components: subscription and usage-based fees.  16:18 Exciting growth, new category, product announcements ahead.  Links:  SaaS Fundraising Stories: https://www.thesaasnews.com/news/prismatic-raises-22-million-in-series-b  Michael Zuercher LinkedIn: https://www.linkedin.com/in/michael-zuercher/  Prismatic’s LinkedIn: https://www.linkedin.com/company/prismatic-io/  Prismatic’s Website: https://prismatic.io/  To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray