35. Abigail Lee: Buffalo, Building the By Abigail Lee Brand and the Bills

Send us Fan MailWe sit down with Abigail Lee to trace her rise from reworking thrifted Bills gear to landing a 70-store wholesale deal, and we unpack how Buffalo’s culture, women fans, and smart social media turned a local idea into a regional brand. Stadium nostalgia, fashion that keeps you warm, and a candid look at scaling without losing soul.• Buffalo game day as identity and community • From bleach-and-dye to first sellouts • Social media as the growth engine • TOPS partnership and wholesale logistics • Manufacturing lessons and QC at scale • Women redefining NFL fandom and style • Unisex designs and inclusive sizing • New stadium hopes and team store goals • Bills playoff outlook and ritualsFind Abigail on TikTok, Instagram, on her website, or in Tops Markets.Head to CusoCuts.com/the game or use code the game for 10% offSupport the showThanks for listening to The Game! We're happy you're here. If you enjoyed the episode, please send it to a friend, share it on social, or leave us a cute 5-star review. JOIN THE COMMUNITY of women in our Substack community for gameday chats, exclusive articles, and more NFL by the girls. Thegamehq.substack.comSEND US A HOT TAKE OR LISTENER QUESTION WE CAN SHARE ON THE SHOW: [email protected] or https://www.instagram.com/thegame.hq FOLLOW US ON SOCIAL:The Game: Instagram | TikTok Victoria Henderson: Instagram | TikTokLove you, bye! <3