35 - Be Human, Stay Accountable: 5 Marketing Strategies That Drive Real Business Impact

from B2B Innovation · host Paula Chiocchi

This conversation with Paul David, Founder & CEO of Literal Humans, delves into purpose-driven storytelling, data-informed creativity, challenging the status quo, attracting customers and prospects, expanding service offerings, the impact of AI on the business, AI adoption and industry impact, industry evolution and client relationships, future focus and capabilities, and a forward-looking question for marketing leaders. The discussion emphasizes the importance of a human-centric approach and client relationships, as well as the integration of data and technology in creative strategy.TakeawaysPurpose-driven storytellingData-informed creativityConnectPaul David: https://www.linkedin.com/in/pauldavid-lh/Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

Episode metadata supplied by the publisher feed · Published Mar 13, 2026

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35 - Be Human, Stay Accountable: 5 Marketing Strategies That Drive Real Business Impact

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