35 - Benjamin Filip: Unleashing the Power of AI: A Data-Driven Revolution in Marketing

In this episode of AI & Data Driven Leadership, Dean Guida speaks to the Director of Analytics at Merkle, Benjamin Filip. Benjamin shares real-world examples, including a telecom project that doubled marketing ROI, and highlights AI’s strengths in automating tasks but stresses the need for human expertise. The conversation covers AI’s limitations, adoption challenges, data reliability, and the future of jobs. Both emphasize thoughtful, responsible AI integration, cautioning against overreliance and underscoring the importance of expert oversight in data-driven decision-making.Check out Benjamin's work HERE.Connect with Benjamin on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE

Episode metadata supplied by the publisher feed · Published Sep 17, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

35 - Benjamin Filip: Unleashing the Power of AI: A Data-Driven Revolution in Marketing

0:00 42:32

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day!

Frequently Asked Questions

How long is this episode of AI & Data Driven Leadership?

This episode is 42 minutes long.

When was this AI & Data Driven Leadership episode published?

This episode was published on September 17, 2025.

Can I download this AI & Data Driven Leadership episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!