35. Dylan Mullan, Happy Skin Co // Law-School Dropout To $25M In Sales: Here's How You Can Start A Successful E-Commerce Business

"We didn't just click our fingers and there's the business...There will be late nights, lonely nights. That's the game." — Dylan Mullan   From law school drop-out to the founder of a hugely successful 8-figure business that’s disrupted the beauty industry, our next guest knows what it means to make it happen.   Dylan Mullan is the Founder & Director of Happy Skin Co, which sells the world’s first, and now #1, at-home IPL last hair removal kits. The business is making serious waves in the beauty industry - and made an incredible $25 MILLION in the first 2 years. It’s a far-cry from Dylan’s initial dreams of becoming a lawyer, so how did he make the leap so successfully?   From finding out how you can differentiate your offering to stand out in a competitive market, to driving exponential growth through digital marketing, and developing yourself as a leader so you can grow in pace with your business, Dylan shares his essential lessons and advice from his growth journey with Happy Skin Co. Get stuck in, then when you’re done, leave us a review and tell us what your main takeaway was.   Episode Timestamps: [2:55] How Happy Skin Co. was born out of discontentment [5:36] How the business made $7,000 overnight during their first week [8:51] Dylan narrates how they jumped from local to international dustribution in just 4 months [9:47] How Happy Skin Co.'s digital marketing handles and approaches ad spend [11:04] The importance of delegation and surrendering tasks to the team [12:42] Breaking down the difference between paid advertising vs influencer marketing [16:23] Dylan shares his biggest lessons on his entrepreneurial journey [18:29] Dylan gives insights on how he views competition [19:32] The unique growth and lessons experience can bring [22:45] De-stressing habits Dylan has picked up the past years [26:13] Process and system changes that have improved the business the past two years [28:40] The importance of getting someone you trust on the team [30:50] The most valuable question to ask during a market research [31:23] The impact and legacy Dylan wants to leave [32:48] The number one tool to personal development [34:49] Steps to take when you're stuck during the pre-launch phase