35: Forget B2B or B2C In Business

What this episode covers

Most tourism businesses put themselves into two camps, they cater for B2C or B2B. Well I am here to tell you, you should not. All businesses should cater for H2H. Human to Human. There is a human aspect behind everything and all marketing should take this into account. People want to be a part of something bigger than themselves. People want to feel something. Business owners have Facebook accounts too so why do most whom I speak to say the platform is ‘not for you’. Add this to your strategy and you might just find out that you have been missing out.

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