35 - Getting started with SEO

Today Mike and Stijn discuss early stage B2B content marketing efforts, specifically how to tackle SEO (Search Engine Optimization). They address how you can find your own priority keywords when you’re getting started, best practices, and Stijn shares a bit about how he built the inbound engine for T2D3, along with his typical strategy and approach. Inside you’ll find information about tools like Google Search Console, Semrush, and Ahrefs, and you’ll see what kind of data you should be looking at. If you’re unfamiliar with SEO entirely, or want a more full picture, check out episode 6 first, where Mike and Stijn discuss how you can create your first content marketing strategy and get your inbound engine up and running.