#35, Guy Brennan, CEO & Co-Founder of Procera Gin

Guy and some friends started Procera gin after discovering  Juniperus procera trees  in Kenya, where he lives. Native to Africa, these trees tower 80 feet high, bearing very large, juicy juniper berries that differ greatly from juniperus communis, the usual juniper type used in gin that grows on a 30-foot shrub around the Adriatic and Eastern Europe. We sat downstairs in the Ivory Peacock, a great new bar-restaurant with 850 gins (!), and over a couple of martinis - Procera, obvs - we talked about how (very expensive) gin could be a stealth project to change the way people think about Africa as a whole, how he stays compliant with EU law although he's using a non-approved form of juniper, how an Aussie with the world's most expensive MBA wound up making gin in Africa, and a ton more. Mostly, I remember we laughed a lot - those martinis really kick in when you're making them with 51% abv gin!Guy on IG: https://instagram.com/guybrennosProcera Gin on IG: https://instagram.com/proceraginWebsite:  https://www.proceragin.com/ (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...