35. How to Build a Clothing Company into a Data-Driven Global Lifestyle Brand with Debra Polanco of Sanctuary

Join Natalie and Danielle as they interview Debra Polanco, the co-founder and Chief Creative Officer of Sanctuary. Deb is a true visionary and in this episode, she shares how to organically build a global lifestyle brand, how to position your brand at the forefront of an ever-evolving industry, and why it’s vital to listen to your customer. Deb, Natalie, and Danielle discuss why it’s so crucial to be a data-driven company, how to be creative in business, and the importance of having strong core values within a brand or company. Deb also talks about hiring a like-minded team who are passionate and aligned with the company vision, as well as how Sanctuary is leading the way for brands in the eco-movement to drive social and environmental change. Use the code BossBabe25 for $25 off your purchase at sanctuaryclothing.com and follow @sanctuaryclothing & the #WhatMatters campaign on IG. Discover how to grow your audience on Instagram by 10,000 ideal clients in 30 days: bossbabe.com/ig-growth