35. How to Build a Personal Brand That Actually Converts to Sales with Katrina Owens

In this powerhouse conversation, Samantha discusses all things personal branding and PR strategist Katrina Owens to unpack the deeper, purpose-driven energy behind building a personal brand that gets noticed—and converts. From dismantling outdated PR models to helping clients claim their story, Katrina shares the real strategy behind showing up, building relationships, and being seen as a leader in your space (without needing a massive following). If you're building a service-based business and feel stuck between “visibility” and “vanity,” this episode is your permission slip to do it differently—and more powerfully.What you’ll learn:The key difference between “branding” and “personal branding” (and why both matter)How to show up as a business owner without becoming an “influencer”What traditional PR gets wrong—and how to do it betterHow to use relationship-driven PR to land features, podcasts, and speaking gigsWhat “fame energy” really means (and how to embody it in a genuine way)Why the foundation of good PR is a crystal-clear brand strategyHow to start building a personal brand even if you're “not ready yet”What it actually looks like to create brand authority and visibilityHow Katrina visualized her future—and manifested real opportunitiesThe one thing you must be doing before you pitch yourself to mediaQuestions answered in this episode:What’s the difference between a business brand and a personal brand?Can you build a successful business without showing your face?How do I start creating visibility without feeling cringey?What makes someone “ready” for PR?Do I need a PR agency, or can I do it myself?How do I find my message and stand out in a saturated space?What does “fame energy” look like for service providers?How do I use PR to grow my business revenue, not just my followers?Connect with Katrina Owens:Instagram: @katrinaowensprLoved this episode? Ready to build with more clarity and calm?Come join the FREE Headquarters Community— a space for women entrepreneurs to grow their businesses and feel supported doing it.We’re hosting the Founder Series this month: a lineup of live calls to help you reset, realign, and rise. All free.➡️ Join Headquarters hereWant more behind-the-scenes insight?I share quick weekly emails from the messy, magical middle of entrepreneurship — including mindset shifts, business lessons, and what I’m learning in real time.Join the newsletterConnect with Sam:Instagram: ⁠⁠@growwith_sam⁠⁠Website:⁠⁠ www.samanthafackler.comYouTube:⁠⁠⁠⁠⁠⁠ @confessions-samantha-facklerBook a call with SamMentioned in this episode:Learn more about Focus Pocus: http://samanthafackler.com/focus