#35 How to Find an "Internal Champion" to Close Any Deal (The B2B Sales Hack) episode artwork

EPISODE · Aug 12, 2025 · 32 MIN

#35 How to Find an "Internal Champion" to Close Any Deal (The B2B Sales Hack)

from FROM GARAGE TO GROWTH · host O'brien Phiri

How do you walk away from a $600 million company you co-founded? And what do you do next?In this episode of "From Garage To Growth," I sit down with Braydan Young, the founder behind the gifting giant Sendoso and now CEO of the innovative sales platform, SlashExperts. Braydan gets candid about the difficult decision to leave his first major success and the realities of starting over.We discuss:🔹 The Founder's Dilemma: Braydan shares the raw, internal dialogue of stepping away from a massive company when you realise you're no longer the right person to lead its next phase.🔹 The Biggest Lie in B2B Sales: Why the idea that you can grow without human connection is flawed, especially as AI floods the market with noise.🔹 Finding Your "Champion": A masterclass on how to identify and empower an internal advocate within a target company to navigate deals and close them faster.🔹 The "Anti-AI" Sales Approach: How Braydan is leveraging peer-to-peer conversations through his new platform, Slash Experts, to rebuild trust in the sales process.🔹 Founder Journey 2.0: The difference between building a company in your 20s versus building one with a family and years of experience—working smarter, not just harder.🚀 This episode is essential for any founder wrestling with identity, growth, and the changing landscape of B2B sales.✅ Subscribe to "From Garage To Growth" for more authentic stories from the front lines of entrepreneurship.Timestamp: 01:28: Meet Braydan Young: Founder of a $600M Company03:45: Why I Left My $600M Startup05:57: How to Find Your Next Million-Dollar Idea07:13: The Founder's Identity Crisis: Who Are You After You Exit?09:22: The BIGGEST Lie Founders Are Told About B2B Sales11:08: The Death of the Cold Call: What Actually Works Now?13:08: The Most Important Person in Any Deal: The Champion14:07: A Founder's Guide to Finding Your First Champion17:27: The Ultimate Social Proof: Let Your Customers Sell For You20:22: How to Turn Your First Customers into an Army of Champions22:47: The 2 CRM Metrics That Prove You're Driving Revenue23:37: Our Secret Weapon: Using AI to Analyze Customer Conversations24:57: A Founder's Warning About the AI "Gold Rush"28:50: Smarter, Not Harder: Lessons From a Second-Time Founder#FounderJourney #B2BSales #StartupStrategy #Entrepreneurship #Leadership #VentureCapital #TechStartup #fromgaragetogrowth

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#35 How to Find an "Internal Champion" to Close Any Deal (The B2B Sales Hack)

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