#35 - Jess Wheeler - Elevating Quality in Advertising

Jess Wheeler is a globally-awarded copywriter and Creative Director at creative advertising & design agency SICKDOGWOLFMAN. Renown for developing strategically cut-through campaigns, the team have ventured into new territory as product developers with their recently launched sunscreen Slather. On this episode Jess shares with why the current state of advertising isn’t designed with customers in mind, how that opens opportunities for brands to cut through, what prompted the expansion to launching their own brand and what sets it apart, why we may see more agencies follow in this approach, why brands should be wary of using AI in advertising and so much more. Follow Jess on LinkedIn: @wheelerjess Subscribe to Jess’s newsletter: deathtoshitads.beehiiv.com Visit SICKDOGWOLFMAN: sdwm.com.au ---- Follow Future History on Instagram: @futurehistoryx Follow Wayne Lim on Instagram: @wayofwayne