EPISODE · Aug 21, 2025 · 24 MIN
#35 Molly Bradbury: The Hidden Heat Behind Bitter End’s Global Rise
from Serves You Right · host Andrew Roy
What if the secret to unforgettable cocktails wasn’t the spirit, but the bitters?In this episode of Serves You Right, I sit down with Molly Bradbury, the powerhouse behind Bitter End Bitters, a company redefining how flavor shows up in your glass. Molly Bradbury never planned on running a bitters company. But when the founder of Bitter End Bitters was ready to move on, she seized the chance and transformed it into a global brand. From Santa Fe to France to Colombia, her inventive blends (like Mexican Mole, Memphis Barbecue, and more) are pushing cocktails into bold new territory.In this episode, Molly shares the raw truth of running a manufacturing business, from inspections to export challenges, while also celebrating the creativity of bartenders who bring her products to life. Whether it’s a mocktail with Moroccan bitters or a Bloody Mary layered with barbecue smoke, her flavors are changing the way people think about what belongs in a glass.Expect to Learn:How Molly left restaurants for entrepreneurship during the pandemicThe unique process behind crafting bitters inspired by global cuisinesWhy Memphis Barbecue bitters outsell everything in FranceThe surprising versatility of bitters in mocktails and home cocktailsThe challenges and freedoms of operating in bitters’ “in-between” legal categoryLinks:Where you can get Bitter End Bitters in your home!USA: https://www.bitterendbitters.com/EU: https://www.whisky.fr/enCanada: https://thecraftybartender.com/Australia: https://www.onlybitters.com/Service starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. You can find more of my work at my blog, and all my social links are at the bottom of that page.Classic Episodes You May Like:-#10:Nat Harry, cocktail expert!-#14: Dr. Shalini Bahl, mindful marketing-#22:Doug Frost MW MS-#23:Jeffrey Morgenthaler-#31:ET: Entrepreneur (and creator of Surfer on Acid)As always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
What if the secret to unforgettable cocktails wasn’t the spirit, but the bitters?In this episode of Serves You Right, I sit down with Molly Bradbury, the powerhouse behind Bitter End Bitters, a company redefining how flavor shows up in your glass. Molly Bradbury never planned on running a bitters company. But when the founder of Bitter End Bitters was ready to move on, she seized the chance and transformed it into a global brand. From Santa Fe to France to Colombia, her inventive blends (like Mexican Mole, Memphis Barbecue, and more) are pushing cocktails into bold new territory.In this episode, Molly shares the raw truth of running a manufacturing business, from inspections to export challenges, while also celebrating the creativity of bartenders who bring her products to life. Whether it’s a mocktail with Moroccan bitters or a Bloody Mary layered with barbecue smoke, her flavors are changing the way people think about what belongs in a glass.Expect to Learn:How Molly left restaurants for entrepreneurship during the pandemicThe unique process behind crafting bitters inspired by global cuisinesWhy Memphis Barbecue bitters outsell everything in FranceThe surprising versatility of bitters in mocktails and home cocktailsThe challenges and freedoms of operating in bitters’ “in-between” legal categoryLinks:Where you can get Bitter End Bitters in your home!USA: https://www.bitterendbitters.com/EU: https://www.whisky.fr/enCanada: https://thecraftybartender.com/Australia: https://www.onlybitters.com/Service starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. You can find more of my work at my blog, and all my social links are at the bottom of that page.Classic Episodes You May Like:-#10:Nat Harry, cocktail expert!-#14: Dr. Shalini Bahl, mindful marketing-#22:Doug Frost MW MS-#23:Jeffrey Morgenthaler-#31:ET: Entrepreneur (and creator of Surfer on Acid)As always, I’m just here taking notes, trying to figure out what it all means.Cheers
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#35 Molly Bradbury: The Hidden Heat Behind Bitter End’s Global Rise
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