35 - One-to-Many Selling Webinars

Almost every B2B business knows one-to-one sales. Few have unlocked the power of one-to-many sales. In this episode, I break down the details of a webinar I wrote with Adam Robinson, the founder of Retention.com and RB2B. This webinar sold ~ $30,000 in self-serve annual SaaS subscription the first two times Adam presented it, and sold 15% of the room every time he presented it. Listen to learn more about how you persuade a large audience to take action over a webinar or similar presentation.