35. The Art of Business: Elevating Performance Through Creativity with Bourby Webster

What if creativity wasn’t just a nice-to-have at work, but the missing link for real belonging, innovation and impact?In this episode, I’m joined by Bourby Webster, a creative powerhouse and the founder of the Perth Symphony Orchestra. We talk about the power of creativity in the workplace and beyond. Bourby’s lived experience shows how creative spaces can spark community, drive fresh thinking, and open doors to authentic self-expression, even in the most buttoned-up workplaces.From challenging Australia’s cultural cringe around art, to rethinking HR’s role in helping people feel seen and heard, Bourby and I talk about why creativity is essential, not just for fun, but for productivity, belonging, and reimagining what’s possible. You’ll hear real stories, some laughter, and lots of practical ideas to put to work.What’s one way you’re nurturing creativity in your workplace or life? Let’s keep the conversation going, connect with me on LinkedIn and share your thoughts! SHOW NOTES: https://reimaginehr.com.au/the-art-of-business-elevating-performance-through-creativity-with-bourby-webster/Trina Sunday is a human-first leadership strategist, HR advisor and creator of the HEART Work™ model, helping HR leaders and People & Culture professionals build workplaces where people and performance thrive side by side. With more than 25 years of experience across HR, organisational development and leadership advisory in Australia, Asia and global leadership communities, she works with HR leaders and executive teams to strengthen leadership capability, shape workplace culture and drive human-first organisational transformation. Through the Heart at Work with Trina Sunday podcast, leadership programs and advisory work, Trina is passionate about empowering HR professionals to move beyond compliance and lead the future of HR with courage, clarity and influence.Get Inspired Trina’s Website: https://trinasunday.com Facebook: https://www.facebook.com/trinasundayofficial/Instagram: https://www.instagram.com/trinasundayofficial/YouTube: https://www.youtube.com/@trinasundayofficialLinkedIn: https://www.linkedin.com/in/trinasunday/Reimagine HR: https://reimaginehr.com.au/