#35 The DMA's AI Reckoning, Two Years On

Join me in a brief talk around the analysis of AI within the DMA framework, where I build on my previous research surrounding whether an AI CPS must be added or how to meter AI technologies into the ex ante regulation.To celebrate the 1000th download of my paper 'Generative AI in Check: Gatekeeper Power and Policy Under the DMA', I invite you to read it on SSRN here: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5025742. Throughout the talk, I touch upon different developments that guide the EC's analysis of AI under the DMA. Click and go directly to them through the links below: - 04:03, The European Commission proposes draft implementation measures in relation to interoperability with Android OS features necessary to power AI: https://digital-markets-act.ec.europa.eu/developer-portal/interoperability_en. - 04:39, The European Commission proposes draft implementation measures to narrow down compliance with Article 6(11) DMA on search data: https://digital-markets-act.ec.europa.eu/dma100209-consultation-proposed-measures-google-search-data-sharing_en. - 07:38, Meta's decision to scrape data from its Facebook and Instagram services to feed it into its LLM: https://about.fb.com/news/2025/04/making-ai-work-harder-for-europeans/.- 08:06, My opinion on such conduct as applied to Article 5(2) DMA: https://legalblogs.wolterskluwer.com/competition-blog/the-higher-regional-court-cologne-barks-up-the-wrong-data-tree-the-courts-interpretation-of-article-52b-dma-in-the-meta-ai-case/.- 08:22, The Higher Regional Court of Cologne's dismissal of an interim injunction in the case (available in German): https://nrwe.justiz.nrw.de/olgs/koeln/j2025/15_UKl_2_25_Urteil_20250523.html.- 12:10, The Regional Court of Munich granted the requested preliminary injunction and prohibited Google from disseminating statements about publishers in AI-generated summaries: https://www.gesetze-bayern.de/Content/Document/Y-300-Z-BECKRS-B-2026-N-11860?hl=true. - 17:14, For more information on Amazon's Rufus and its interaction with the DMA, see my comment on their compliance workshop here: https://legalblogs.wolterskluwer.com/competition-blog/amazons-second-dma-compliance-workshop-the-power-of-no-where-the-balance-should-land/.- 17:25, The European Commission's Amazon Buy Box case: https://competition-cases.ec.europa.eu/cases/AT.40462. - 18:59, My analysis on gatekeeper designation and the use of delineation: https://doi.org/10.1093/joclec/nhae011. Key moments00:00 Introduction to DMA and AI Integration02:15 Policy Options for AI Enforcement04:10 Transformations in Market Dynamics06:30 AI Features and Gatekeeper Services08:40 Challenges of Data Regulation10:23 The Evolution of Search with AI15:38 Regulatory Implications of AI Overviews19:34 Future of AI and DMA EnforcementTo learn more about Dr. Alba Ribera Martínez and her research, we invite you to visit her website: https://www.albariberamartinez.com.She also writes, from time to time, in her newsletter, the DMA Agora, about the latest developments surrounding the European regulation: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7344021393451184128.________The Binary Agora is on social media, where we upload and comment on dedicated content only for our subscribers. Stay tuned there, as well.- LinkedIn: https://www.linkedin.com/company/thebinaryagora/posts/?feedView=all- BlueSky: https://bsky.app/profile/thebinaryagora.bsky.social- TikTok: https://www.tiktok.com/@thebinaryagora- Instagram: https://www.instagram.com/thebinaryagora/