35 - The Importance of Employer Branding (Eric Harris, CEO @ MindHandle)

With so much change in the workplace, it’s critical that businesses are (re)defining their employee brand, leaning into a future-of-work strategy, and consistently communicating across levels of the company. In this expert session, Eric Harris, CEO of MindHandle shares best practices and tactics that will enhance your employer brand. Timestamps: the difference between employee branding & employer branding (7:03), who should own employer branding internally (12:40), why employer branding is so important (14:23), do you have a culture or an employer brand issue? (18:30), getting HR to think more like a marketing department (28:40), organizations need to talk about their WINS more often (32:08), the biggest challenge with employer branding (35:10), using your leadership team as thought leaders (39:25), and how to communicate culture & values in job postings (42:40). If you have any feedback for the MPL podcast or would like to connect, don't hesitate to reach out on LinkedIn: Daniel Huerta and Stephen Huerta