EPISODE · Sep 16, 2022 · 38 MIN
35. The Missing Pieces of Your B2B Customer Experience
from TECHtonic: Trends in Technology and Services
TSIA World: ENVISION - Las Vegas, October 2022
What this episode covers
Many companies spend so much money to get customers in the door, but don’t spend enough to keep them there. Dan Gingiss, The Experience Maker, talks to Thomas about the topic of his upcoming keynote at TSIA World: (you guessed it) customer experience. They discuss the importance of customer experience in B2B, where it is lacking, and what to do about it—including seven ways B2B companies can improve customer experience, how to reinforce the customers’ buying decision, and how to better tap into the emotional aspects of buying a solution.
NOW PLAYING
35. The Missing Pieces of Your B2B Customer Experience
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m