35: TSD Spotlight on Digital Marketing: Brand Awareness with Flock

What do Ryan Reynolds, Blues Clues, and Sustainable Shipping have in common- well, not much until 2022, when Maximum Effort and Flock Freight launched a tongue-in-cheek ad campaign to talk about what they are doing- and using our old friend Steve Burns from Blues Clues to do it. So, pull up your thinking chair, and grab your handy dandy notebook, cause we are talking with Bob Wolfley, Director of Social Media and Partnerships at Flock about how this campaign came about! Founded in 2015, Flock Freight roared onto the tech startup scene in 2021 winning Start Up San Diego’s Startup of the Year award, CNBC's top 50 disruptors award, and a host of supply chain awards. Headquartered in Encinitas, Flock Freight is looking for brand awareness and a way to improve the freight industry- their software pools freight in the most efficient way possible, helping carriers keep their trucks full. They reimagine existing freight processes by relentlessly eliminating inefficiency and waste through shared truckload shipping. But shipping isn't flashy or sexy- so how do you build brand awareness?Alan and Sara sit down for a lively conversation about building brand awareness, working with Ryan Reynolds's marketing company, and how the campaign has been received despite its racy vocabulary. Learn more at Flock Freight | Freight Shipping, Logistics & Technology and view their viral campaign on Youtube Here.Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. TSD Spotlight is recorded remotely and edited by Hypable ImpactIf you enjoyed this podcast episode, like, follow, and share!music by ikoliks