35 Understand The Strategy Behind These 6 Types of Videos — Wesley

Not all video content has the same goals and purpose.  In this episode we dive into the various types of content people create. Awareness videos for social media.  If you are producing these videos the goal is weekly content. Lead magnets.  The goal with these is to drive online track by building email lists that you can sell too. Online courses. With these you are helping people learn and solve their problems by producing a quality course that people will pay for. Brand Stories. With these you are telling your story, but also inviting people into a journey with you. Fundraising stories/Client Testimonials.  If you are a non-profit raising money you will need to tell stories of impact that move your audience.  And if you are a business you will need client testimonials.  These can be produced regularly for social media, but not necessarily. Ad videos. With these you are paying to promote your product and move people to action.