#35: Why ditching social media rules might be the best strategy.

In this episode I'm joined by Sarah Weiss, an Instagram and TikTok marketing mentor and honestly, this is one of the best convos about content. Sarah and I chat about repurposing content, throwing all the social media rules out the window, trying new things, showing up as your OWN self and ditching the impostor syndrome. We are also get into some of the myths (and truths) about TikTok and Instagram, how to reach new audiences, where to spend your time for organic reach and the importance of moving your social media followers to an email list and the idea of nurturing a small audience before you can serve a bigger one. Also, P.S. I have a new email podcast series coming out soon! We also get into Threads and how it's become a great place to hang out for refreshing, real conversations. Don't miss this one! It's a goodie. 06:21 Adapt, be flexible, and gamify change mindset.09:28 Adapting to TikTok's search engine; unique persona.12:34 Authenticity is important for building relationships.14:32 Publicly share chronic illness experiences to connect.19:25 Fiancé's mom proud of Instagram content sharing.22:14 Growth in followers boosted income through conversion.25:56 Focus on skill, not numbers, for validation.27:24 Acknowledge preconceived notions when admiring professionals.32:36 Offer free content to build your audience.35:48 Content is vital, keep it simple.39:58 Threads is an organic awareness platform for networking.41:18 Spontaneous sharing without planned intentions or boundaries.45:40 Find me on TikTok and Instagram. Membership available.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH SARAH!Instagram: @onbrandbysarahTikTok: @onbrandbysarahFree podcast series: Social Media Sales FunnelWebsite: onbrandbysarah.comShow mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.