35: Zero-click Marketing: Mastering Content Marketing in a Post-click Landscape

Send us Fan MailZero click marketing is here to stay 🙅Content marketing like blogging used to be a straightforward game. As long as you were making great, SEO-optimized content, you would be rewarded with clicks and waves of traffic to your website. Since the rollout of Google’s AI Overview, people haven’t been clicking. In fact, more than half of all Google searches today end without a single click. This is because people are getting the answers to their questions in the overview section. What does this mean for content creators? You have to switch up your strategy and structure your content specifically for the zero-click game. In this episode of Practical Rebels, the team discusses tips and tricks to make sure your content is built to rank for AI. Listen now on all of your favorite streaming platforms!