350 Algorithms Change, Humans Don't + Other Modern Marketing Truths You NEED To Understand

Today, we are delving into the crucial topic of building trust and becoming a better marketing strategist in your own business.There is nobody more qualified to chat about this topic than Jonathan Goodman, founder of the Personal Trainer Development Center. In this episode, Jonathan sheds light on everything that is WRONG with modern marketing right now.In particular, we chat about...avoiding the pitfalls of over-reliance on social mediacreative marketing strategies designed to engage and build trust within your local communitythe high-risk route of chasing internet famethe “Triangle of Trust” model from Jonathan's bookphilosophies regarding friendship dynamics in businesswhy offline word-of-mouth referrals surpass social media successthe importance of quality over quantity in client acquisitionIf you love this episode, you should grab a copy of Jonathan's Book called The Obvious Choice.No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Follow Jonathan Goodman:Twitter: @itscoachgoodmanInstagram: @itscoachgoodmanYouTube: Jonathan GoodmanLinkedIn: Jon GoodmanPodcast: The Obvious ChoiceWeekly Newsletter: 5 Reps on FridayGet Jonathan’s Latest Book:The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your WayEpisode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose