350: The Invisible Work Trap That Keeps You Busy but Not Profitable

So many smart, capable women in business are working hard — but not seeing the profit to match. They're busy. They're delivering. They care deeply about their clients. And yet they're exhausted, stretched and under-earning. In this episode, Suzi unpacks the Invisible Work Trap — the work that feels productive and responsible but doesn't directly increase revenue or profitability — and what to do instead. In This Episode, You'll Discover: What "invisible work" is and why it keeps women busy but not profitable Why adding more to your offer can actually dilute its value The rule of "Revenue Before Refinement" How over-customising reduces scalability and margins The hidden cost of over-functioning for clients How to use a simple profitability filter before adding anything new You don't need to prove your value by exhausting yourself. You need clarity, boundaries and a commitment to profitable action. If this episode resonated, share it with another woman in business who might be stuck in the Invisible Work Trap. Mentioned in This Episode: Apply to Join the HerBusiness Network Reviewer: Lydia Dyhin, Calma Lifestyle Episode 328: 4 Systems That Saved My Sanity as a Business Owner