351: Mastering Modern Marketing with Todd Brown's E5 Method
from LMScast Hosted by Chris Badgett
We’re joined by Todd Brown in this episode of the LMScast podcast where he shares some expert strategies for growing your online course and membership website via marketing methods based on great ideas. Todd created a philosophy called the E5 Method, and he shares how you can use that to optimize your marketing and get on the right track for your online education website. A marketing campaign's big idea is the message that underlies all elements of a campaign to resonate with the audience you’re going after. It is something that resonates with your audience and is the source or reference for the methods and messaging of your marketing campaign. Every marketing campaign, promotion, and marketing message has an idea behind it. The copy, the words, the phrases, the message, and the headline of those marketing messages are just expressing the idea. But behind every message is the big idea. What ultimately determines the success of a marketing campaign is rooted in the people in your audience resonating with your idea or message emotionally. You can learn more about Todd Brown and the E5 Method at E5Bundle.com. His best stuff is in there. The E5 bundle has a bunch of stuff that you can go through that will give you a really solid understanding of what Todd and Chris talked about in this episode, but is much more in depth in his book. Thanks for joining us!
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