351: Niche Down to Grow Your Small Business

Focus on your most profitable offerings and narrow your geography to help you grow your small business. Henry Lopez shares the benefits of Niching Down the focus of your business to help you grow faster. Narrowing your focus and offering allows you to better leverage your limited resources to help grow your business faster, particularly in the early phases of your start-up. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)