EPISODE · Aug 18, 2025 · 30 MIN
#351- Why the Prime Time Woman is Gold for Fundraisers with Tisha Hyter
from Nonprofit Lowdown · host Rhea Wong
I am so excited to drop this convo with my friend and powerhouse guest, Tisha Hyter.We’re talking all about something I’m totally obsessed with right now: the Primetime Woman – women aged 45–65 who are stepping into their full power, purpose, and philanthropic influence.Tisha and I go deep on:💥 What it means to be a Primetime Woman💰 Why this group is the most philanthropic cohort in history👯♀️ How women are giving in community and using their skills – not just writing checks👀 Why we’re DONE with the BS and want real impact and real connection⚰️ And yep… I said it: the big gala is dead. (Long live pickleball tournaments & purpose-driven tea parties!)Tisha shares her own journey – from sales and marketing to sleigh-at-home mom (yes, sleigh 💅) to nonprofit leader – and how turning 50 became her "locker room moment" to reimagine the second half of life.As a proud Primetime Woman myself, this one felt personal. If you’re a nonprofit leader wondering how to tap into this powerful group of donors (and avoid turning them off), this episode is for you.Important Links:Upcoming Events: https://www.rheawong.com/events/ My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/
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#351- Why the Prime Time Woman is Gold for Fundraisers with Tisha Hyter
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