352. Why We Keep Falling for Gimmick Beauty (And When It Actually Works)

Blood masks, jelly cleansers, peel-off lip stains... has beauty gone too far, or are some of these viral trends actually worth the hype? In this Uncensored episode, we’re diving headfirst into the world of so-called “gimmick” beauty — unpacking what’s a cash grab, what actually works, and why we keep getting sucked in. We chat about the psychology behind our obsession with the shiny and new, and how social media isn’t just influencing our carts, it’s shaping the products themselves. Plus, in Build My Cart, a listener treats herself to the ultimate post-breakup glow-up haul, and in Stuff We Love, we’re praising Huda Beauty's new lip stain that refuses to budge (in the best way possible). Whether you're a sceptic or a sucker for the next big thing, this one’s for you. Everything Mentioned: The Key Feature of All Popular Beauty Products | TikTok Medicube Collagen Jelly Cream Biodance Collagen Mask LANEIGE Lip Glowy Balm The Ordinary Soothing & Barrier Support Serum Commodity Gold+ Bold 100ml Alpha-H Liquid Gold Exfoliating Treatment with Vitamin C 100ml OPI xPRESS/on Iconic Shades (Big Apple Red) Ole Henriksen Strength Trainer Peptide Boost Moisturiser 50ml Estée Lauder Advanced Night Repair Concentrated Recovery Powerfoil Mask - 4 Masks How To Care For Your Skin When You're Going *Through It* Submit your Beauty IQ Hotline questions and Build My Cart challenges for Hannah and Mel @adorebeauty on IG. Join the conversation in our Beauty IQ Uncensored Facebook Group to discuss this episode, swap beauty tips, and submit your questions for future shows. Credits: Hosts: Hannah Furst and Melissa Mason Producer: Jasmine Riley For more beauty insights and exclusive offers, visit adorebeauty.com.au Disclaimer | Privacy Policy Adore Beauty acknowledges the Traditional Owners of the land on which we work and podcast. We pay our respects to Elders past, present and emerging.See omnystudio.com/listener for privacy information.