353. 10 Candid PI Marketing Lessons w/ Chris Dreyer & Gary Sarner

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ The Radio Experts goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases.You’ll learn: • Why TV may not be the crown jewel for PI firms • How radio stacks up against streaming for cost and reach • The three traits every campaign must have to work • What realistic ROI timelines actually look like • Why the wrong creative kills results before they startIf you like what you hear, hit subscribe. We do this every week.VIP PIMCON Tickets: ⁠Pimcon.org⁠Get Social! Personal Injury Mastermind (PIM) is on ⁠⁠Instagram⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠TikTok⁠⁠