353 - Are These Roadblocks Costing You Membership Sales?

Are you at that point where you’re wondering if the membership model is truly for you?Numbers are dwindling, and all of a sudden, it seems like people aren’t buying what you’re selling. You’ve probably fallen victim to one of the common obstacles we’re looking at on this episode of the Membership Geeks podcast.In this episode, we explore six common roadblocks that get in the way of membership sites and give a few pointers on how to tackle them head-on. With this newfound awareness, you should be able to smash through those barriers and get those membership numbers rising again.Essential Learning Points:Why it’s important to distinguish yourself from the competitionThe disadvantages of providing too many options within your membershipHow pricing can affect your membership offeringWhen it’s OK to charge a joining feeImportant Links & Mentions:The Membership GeeksCompeting with Established Memberships in Your MarketKey Quotes:“The more you add different pricing structures into the mix, the more time your prospect will have to spend deciding what works for them, and the less likely you are to get the sale as a result.”“Remember, if your membership is as good as you know it is and is sure to solve your audience’s problems, then you're doing them a disservice by not telling them about it.”“If you're not marketing enough between launches, then your audience isn't going to grow. So when you do open the doors to your membership, you're stuck marketing to the same people from your last launch and the launch before that.”