353. Meta Ads - What's Really Working Part 2 - ABO vs CBO

Ready to discover the boring little campaign setting that's quietly draining your meta ads budget before your best ads ever get a fair chance to work? 🚀 Most course creators blame high ad costs on weak creative or the wrong targeting. But there's a sneaky little setting sitting inside your campaign structure that can drain your budget fast — long before your best ads get a fair chance to fill your email list with ready-to-buy leads. In this episode I'm finally explaining CBO vs ABO without the tech overwhelm, and showing you exactly when to let Meta drive your budget and when to take the wheel yourself. It's the strategy I'm teaching my students right now to scale online courses, coaching programs and memberships without wasting another dollar on low-quality leads. 🔥 In This Episode: The real difference between CBO and ABO (and why getting it wrong drains your budget fast) The "Idol auditions" framework for testing audiences before you commit serious ad spend The exact moment to switch from CBO to ABO so you stop paying for low-quality leads The 7-day "hands off" rule that finally lets your ads optimize properly Ready to get off the content treadmill? Ads Foundations opens May 26th - the step-by-step Meta ads training that fills your list with hot leads ready to buy. Waitlisters get FREE personal ads & funnel audits from my team. Join at thelaunchlounge.com/waitlist 💫   💚 💚 💚  Salome   Get full show notes here Follow The Launch Lounge on Instagram.