353: Porter's Five Forces and Learning Business Competition

Competition is a significant issue for most learning businesses, and, because the lifelong learning landscape is constantly evolving, the competitive landscape is also constantly shifting, making it critical for every learning business to periodically revisit its strategy to remain relevant and competitive. In this episode of the Leading Learning Podcast, co-hosts Celisa Steele and Jeff Cobb highlight five forces driving competition for learning businesses using the framework first described by Michael Porter in his classic 1979 Harvard Business Review article.  Detailed show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode353. We are grateful to our sponsor for this episode Thinkific. *** As a Leading Learning listener, you know the importance we place on reach, revenue, and impact for learning businesses. Thinkific Plus is a new-generation platform purpose-built to help growing businesses scale revenue. With Thinkific Plus, you can generate monthly recurring revenue through course subscriptions and membership programs, sell multiple seats for your learning products to a single buyer, suggest additional products in the learning flow to increase sales, and go global with 0 percent transaction fees and payments accepted in over 100 countries. As one quick example, entrepreneur and business coach Ellie Diop uses Thinkific Plus for her Ellie Talks Money academy. She’s generated over seven figures in revenue, and nearly 50,000 people purchased courses in her first year alone. Right now, Thinkific Plus is offering Leading Learning listeners one month free for a limited time. But that offer is only available if you go to our special URL. So go to thinkific.com/learning to learn more and to try out the platform.