355: How to Break Into Marketing Automation w/ Kenda Macdonald [Espresso Shots]

Kenda Macdonald is the founder and CEO of Automation Ninjas, a marketing automation company based in the U.K. that blends marketing with buyer psychology to create a new approach to marketing and advertising for businesses. Kenda founded her company in 2014 and has an academic background in Forensic Psychology, studying at Birkbeck College, a constituent of the University of London. She is also a Certified Partner and Consultant in Infusionsoft — the marketing and sales software now called Keap — with a specialty in Behavioral Marketing Automation, living and breathing the software for over 7 years. Kenda is also the author of Hack the Buyer Brain: A Revolutionary Approach to Sales, Marketing, and Creating a Profitable Customer Journey. WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: How working as a virtual assistant may be the best path to break into this field What is marketing automation and why is it important for companies to utilize Why a thirst for knowledge and creative data analysis are two important skills to have for entry-level positions Which university and online courses, like Conversion XL, can help you learn and refine your skills What life experiences will give you a competitive edge in marketing automation Whether or not what you study in undergraduate or graduate school matters Why learning patience is key to success in marketing automation and in life Why The Wolf of Wall Street and Mad Men do not accurately depict marketing and advertising Why to listen to Kenda’s main Time4Coffee interview episode #268