355: KWENTONG BOOKSALE w/ Booksale CEO Josh Sison

In this heartfelt and brainfelt episode of The Linya-Linya Show, Ali sits down with Josh Sison, the new CEO of BOOKSALE—an iconic Filipino brand that has shaped generations of readers. From his beginnings as a volunteer photographer during the 2022 campaign to becoming a good friend and now collaborator, Josh shares his inspiring journey of taking on the legacy of his father and the BOOKSALE brand.They talk about the magic of books, the memories we all have of stumbling upon literary treasures in BOOKSALE racks, and what it means to keep the flame of reading alive in the digital age. The two also dive into their Linya-Linya x BOOKSALE collaboration, their #PageItForward book drive, and their shared love for storytelling, creativity, and community-building. A perfect listen for bookworms, dreamers, and changemakers. Listen up, yo!