356. Living the dream | Michelle and Sean of Lush Balloons

In our final interview recorded live at The Tuftex Experience, I'm chatting with Michelle and Sean of Lush Balloons about growth, efficiency and taking care of clients. We kick off by talking about the efficiencies they've incorporated into their business in order to reduce their number of staff and get higher profit margins… inflation and production, material organization, limiting offers and more. Then I always have to ask how people are able to come to conferences while their business stays home, and Sean and Michelle share how they've trained their employees to handle production and deliveries while they're away. They also share some nuggets about the class they taught at Tuftex - Cracking the Corporate Code; and we chat about how you just never know whether a small birthday bouquet could turn into a huge corporate referral. It was really neat to hear their story about market timing, standout designs, social media presence and client appreciation - thanks to them both!         In the UGlu Hotline, hear a tip for using White-Out on your marquee letters.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @lushballoons  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)  Save $50 on FLOAT 2026 registration with code SARA Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube