356: Small Team, Big Thinking episode artwork

EPISODE · Sep 13, 2026 · 58 MIN

356: Small Team, Big Thinking

from Brad & Will Made a Tech Pod. · host Brad Shoemaker, Will Smith

This week we sat down with the 2018 documentary General Magic, about the early '90s startup of the same name that was full of Macintosh veterans who were way ahead of their time about mobile computing, online communications, and a lot of other stuff. Were they really trying to make the iPhone more than a decade before the iPhone? Did they seriously invent early precursors to USB, Java, and emoji long before those things became commonplace? Why did they fail so catastrophically? Join us as we discuss the movie to ponder these and other questions about a really heady, innovative era of computing.The documentary: https://www.youtube.com/watch?v=JQymn5flcekAT&T's 1994 video for PersonaLink and "the Cloud": https://www.youtube.com/watch?v=cbNrqe2IgSA1994 Wired story about General Magic: https://www.wired.com/1994/04/general-magic/ Support the Pod! Contribute to the Tech Pod Patreon and get access to our booming Discord, a monthly bonus episode, your name in the credits, and other great benefits! You can support the show at: https://patreon.com/techpod

Episode metadata supplied by the publisher feed · Published Sep 13, 2026

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This week we sat down with the 2018 documentary General Magic, about the early '90s startup of the same name that was full of Macintosh veterans who were way ahead of their time about mobile computing, online communications, and a lot of other stuff. Were they really trying to make the iPhone more than a decade before the iPhone? Did they seriously invent early precursors to USB, Java, and emoji long before those things became commonplace? Why did they fail so catastrophically? Join us as we discuss the movie to ponder these and other questions about a really heady, innovative era of computing.

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356: Small Team, Big Thinking

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