#356- The Trust Crisis in Major Gift Fundraising with Greg Warner

It’s year-end giving season — and if your strategy still relies on wealth screens and spray-and-pray asks, it’s time for a reset.On this week’s Nonprofit Lowdown, I’m joined by my friend (and fan favorite) Greg Warner, CEO of MarketSmart, to talk about why trust is your only currency — and how we’re getting it so, so wrong.💥 Why wealth screens can backfire 💥 How trust has eroded across generations 💥 The myths of donor pyramids and "burn and churn" fundraising 💥 The real role of tech and transparency in major giving 💥 And the one mindset shift that will transform your entire fundraising approachIf you’re ready to stop extracting and start building partnerships with your donors, this episode is for you.Important Links:Zeffy: https://www.zeffy.com/?ref=Rhea Connect with Greg: https://www.linkedin.com/in/gregmarketsmart/ Fundraising Report Card: https://fundraisingreportcard.com/ How to Train ChatGPT: https://go.rheawong.com/annual-fundraising-plan-tracker1-3127-4300 Upcoming Events: https://www.rheawong.com/events/ My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/

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#356- The Trust Crisis in Major Gift Fundraising with Greg Warner

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