357: Empowering Empathy with Stephanie Castro

What does it mean to empathetic in our business? Showing empathy allows you to connect with the nervous clients. It also helps both clients and staff feel like they are understand and not alone. Stephanie Castro, owner of Stay Home Pet Sitting, joins the show to share why the words we use help clients see the value in our business. She also explains how she's growing her company culture, and what it means to make hard decisions. Main topics: Empathy to staff and clients Converting from social media Fearful clients Importance of core values Main takeaway: Because of the empathy you have for the clients and their pets, this allows you stick to your core values and make the hard decisions that need to be made. About our guest Hi, my name is Stephanie Castro and I am a huge animal lover that ditched my comfy Investment Banking graphics job in the pursuit of entrepreneurship. My goal is to make pet owners and their fur babies happy and stress-free while being in their own homes. I am crazy about my four-legged babies, Canelo + Eleanor! When it comes to his well-being, I am a Mama Bear who will make sure they are safe, happy, and healthy. I know I take good care of them, but what happens if I need to work long hours or go out of town? Traditional kenneling is not acceptable for me – caging up my animals and exposing them to other pets' illnesses will never be a solution for my furry family. This is when I realized that pet owners need a solid reliable pet sitter that could take their worries away. In June 2014, I decided to dedicate my entire time to my true love – animals. Links: https://linktr.ee/castro713?fbclid=PAAabvXI2VxOwbpBtLWGCna3pb06o1Wh3C1mgwdpZY0Lmr5xybp-XVR7tIyvE Recent podcasts https://podcasts.apple.com/us/podcast/addicted-to-winning/id1578566648?i=1000586950623&fbclid=IwAR2HBoxAqnHqcN9If-qOHe34NEDBKQ03Myj5YyIVNeBfC-gDplIb5Opk7Jg My email [email protected] Instagram - personal https://www.instagram.com/stephc0509/ Instagram - business https://www.instagram.com/stayhomepetsitting/ Pet Lovers Facebook Group: https://www.facebook.com/groups/stayhomepetsitting [email protected] https://www.stayhomepetsitting.com/home https://www.instagram.com/stephc0509/?hl=en Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months