357: How to Become 5-Mile Famous with Elizabeth Lytle

Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.” Join us to learn more!Elizabeth Lytle is with Contractor Dynamics, the roofing industry’s leading marketing training company. Their marketing training program is exclusively focused on growth-minded roofing companies. They partner with business owners and companies to equip them to take control over their marketing to create predictable growth. Before our interview with Elizabeth, John DeLaurier gives highlights of his rebranding process at DeLaurier Roofing, including a rundown of all that is involved in this massive endeavor.What you’ll hear in this episode Why a relationship with an ad agency doesn’t work for roofing contractors: “YOU need to steer that ship!” Why in-house marketing allows for more clarity, transparency, and tracking the numbers How to get started with a marketing program through Contractor Dynamics Why a business owner has to take extreme ownership of their marketing How to identify your ideal client avatar, find out where he/she hangs out, and follow up with your messaging (John explains how he has done this in his rebranding process.) Why success happens when the marketing team and sales team are collaborating Why you should be marketing all year long and always align with your core values How to begin with a marketing budget How to focus on differentiating your business and demonstrating your value How to be “5-mile famous” ResourcesConnect with Elizabeth Lytle and Contractor Dynamics: Website, LinkedIn, Instagram, and FacebookSet up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected] simply send me a text @510 612-1450No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.To find out more about 7 Steps to Getting More Qualified Leads for Your Roofing Business, call Dave. (510) 612-1450Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression http://get.ruby.com/theroofercoach.Commercial Roofing Contractors get more qualified leads with PEAK LEADS. Set up a strategy call at http://peakleads.io.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at https://useproline.com/.