357. The Business Research Scam No One Talks About: What should you believe?

Can you really trust business research? 3 tips to sort facts from flashy findings.We have a deep fascination with the research that’s pumped out of the world’s top business schools. But are the findings as bankable as we’re led to believe?The number of academic research papers that have been retracted due to faulty or manipulated data has blown out massively over the last several years.More than ever, you have to be careful what you believe. The trick, though, is not to throw the baby out with the bathwater…how can you tell what’s genuine and what’s not?In this episode, I give you three tips for working out how to apply authentic, well-founded business research in your context…and, more importantly, how to spot the findings that you should take with a grain of salt!————————🔥 2,000+ No Bullsh!t Leaders Are Inside… You In? 🔥Join our free Skool community for real leaders with no egos. 👥 High-calibre connections.🎧 Weekly Podcast Club prompts.📢 Unfiltered convos that shape the podcast content.You’re in the trenches, so are we. Let’s cut the BS and lead better, together.Join for free now! 🔥————————You can connect with me at:Website: https://www.yourceomentor.comFacebook: https://www.facebook.com/yourceomentorInstagram: https://www.instagram.com/yourceomentorLinkedin: https://www.linkedin.com/in/martin-moore-075b001/Youtube: https://www.youtube.com/@YourCEOMentor————————Our mission here at Your CEO Mentor is to improve the quality of leaders, globally. Your boss wants more with less. Your team wants less, full stop. You're stuck in the middle.Leadership Beyond the Theory is 9 weeks to promotion-ready leadership.2,800+ leaders from 150+ organisations. 99% would recommend.Doors are now open for the June 2026 cohort, they close Fri 26 June!Join the cohort here: https://go.leadershipbeyondthetheory.com/ Hosted on Acast. See acast.com/privacy for more information.