358 From Mom of 6 to Label Queen: Julie Cole Shares The Inside Scoop on Mabel's Labels Success episode artwork

EPISODE · Mar 24, 2025 · 46 MIN

358 From Mom of 6 to Label Queen: Julie Cole Shares The Inside Scoop on Mabel's Labels Success

from Rain or Shine | Marketing & Entrepreneurship Podcast · host Kelsey Reidl | Business & Marketing Coach

This week, we have an extraordinary conversation with Julie Cole, the co-founder of Mabel's Labels.Not familiar with Mabel's Labels? Mabel's Labels story begins in 2003 when four busy moms noticed a huge gap in the market for durable kids' labels.They are the original waterproof name label for kids.Julie shares her incredible journey from starting a basement business to creating an international marketplace leader, all while being a mom of 6. We dig into:Balancing entrepreneurship with motherhood, How Mabel's Labels grew to massive success (which marketing strategies they used) and how that has evolved over the past decade The importance of personal branding,  Knowing When to Abandon a Business IdeaHow to navigate challenges like self-doubt and imposter syndrome as you growBusiness and life hacks for 'doing it all' (one of which is to do a Time Study to see where you can find more time in your day)The (sometimes) Unromantic Reality of Entrepreneurship (like needing to stay up to date on the ever changing landscape... like AI!)And more!With her infectious energy and wealth of experience, Julie's story will motivate you to embrace the chaos and the beauty of entrepreneurship. Plus, if you've ever felt the push and pull of raising a family while growing a business, Julie is here to tell you how it's done!Don't miss out on Julie Cole's tips for marketing, managing time, and making impactful business decisions. Whether you're a seasoned entrepreneur or just starting your journey, this conversation is packed with practical advice and genuine inspiration. So, let's dive into this visionary episode with the incredible Julie Cole!Connect with Julie: https://www.instagram.com/juliecoleinc/www.mabelslabels.com/juliecoleConnect with Mabel's Labels: https://mabelslabels.ca/ Thanks for tuning into this episode. All links, events & offers can be found below.Episode show notes can be found on my website |https://www.kelseyreidl.com/podcastThe WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |https://www.kelseyreidl.com/mastermindWork with me 1:1 as your Marketing Consultant |https://www.kelseyreidl.com/visionary-marketing-coachingRank on Page # 1 of Google with Everyday SEO™ |https://kelseyreidl.lpages.co/seo/ Subscribe to our Email Newsletter |www.kelseyreidl.com/dose 

Episode metadata supplied by the publisher feed · Published Mar 24, 2025

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358 From Mom of 6 to Label Queen: Julie Cole Shares The Inside Scoop on Mabel's Labels Success

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This episode was published on March 24, 2025.

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