359. James Carbary - B2B Podcast Best Practices

James Carbary is the founder, executive producer, and co-host of Sweet Fish Media, a company that produces podcasts for B2B brands. Today, he shares his expertise on creating, distributing, and getting the most mileage out of your podcast. Key points include: 01:28: Tips on how to create a great B2B podcast 07:07: The naming philosophy of a podcast 10:33: Common mistakes people make when setting up a B2B podcast 14:37: How to make it a memorable experience for the guest 16:59: Sourcing freelancers to create micro videos 18:13: Turning the podcast into a blog post 23:54: Implementing keywords 30:24: The services Sweet Fish Media provides 35:48: A strategy to get more listeners Check out James' company Sweetfishmedia.com or connect to him through LinkedIn.