359: Why Your Business Needs Translators, Amplifiers, and Producers, with Michael Roderick

While you probably know the common meanings of "translator, amplifier, and producer", you'll find immense value in understanding Michael Roderick's take on these terms. Michael, the guest on this week's episode, is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a Highschool English teacher to a Broadway Producer in under two years. So, be sure to tune in this week as Michael and Mike share the mic. You'll be glad you did. Get up to speed on: How it is that business really works by referrals. How to become "referrable". What "translators, amplifiers, and producers" mean, in relation to helping you form lasting connections. How you can get much better at explaining what you do. Why the perspective of an "outsider" is vital to your business. Why it's important to challenge the "dominant narrative" without being combative. What "referability radar" is, and how it can benefit you and your business. Don't miss this amazing interview. As Mike Kim says, "Relationships are rocket ships." Resources: http://www.smallpondenterprises.com/  https://www.linkedin.com/in/michael-roderick-1161571/  https://www.facebook.com/mike.roderick.940  https://twitter.com/MichaelRoderick  http://www.myreferabilityrater.com/ Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I've used this system to run my business. Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com