36. Ahmad Munawar shares five steps to build your marketing plan

Our guest today is Ahmad Munawar, who helps boutique professional services firms build actionable marketing plans that generate more leads so they can win more business. He's got a podcast that I encourage you to check out called "Forecast – Marketing for Boutique Professional Services & Consulting Firms" He's also got a free video course on lead generation that you can take at fiveleadgen.com In our discussion, Ahmad walks me through the five steps that he suggests we take to build a marketing plan, namely: identifying our target market; developing our positioning; establishing what solution we'll offer; building a marketing funnel; and creating an action plan. While those may sound like phases that our common to any marketing plan, we dive into what each step means for a boutique consulting firm. You can learn more about Ahmad's firm at boutiquegrowth.com