36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution

Generative artificial intelligence (AI) remains one of the hottest topics of 2023 and is changing the way businesses think about content creation. Who better, Alex Sevigny argues, than the communicator to lead this charge? Long before it was trending, Sevigny, an associate professor at McMaster University, has been interested in the power of AI and how communicators can harness its power. In this episode of PodCatalyst, he sits down with IABC Executive Director Peter Finn to discuss how AI can help PR scale, the power of quantifying a digital life, training opportunities and gaps left by AI, what the next generation of communicators need to learn and more. Sevigny will be part of a panel, “Generative Artificial Intelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion. Alex Sevigny is an associate professor of communication studies and communications management at McMaster University, where he co-founded the communication studies program and served as director of the Master of Communications Management Program. He is editor-in-chief of the Journal of Professional Communication and is active as a volunteer in the Canadian Public Relations Society, where he has served as president of the Hamilton Chapter, and is currently serving as National Chief Accreditation Examiner. Sevigny is an active academic and market researcher in the area of communications. He runs the McMaster Communications Metrics Research Lab at McMaster. He is also an occasional consultant in the area of communications management and measurement. LINKS *Social Media* https://twitter.com/iabc| https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/