36. [BONUS] Listen before hitting "go" on your Black History Month campaign

from Frictionless Growth Marketing · host Sonia Thompson | Inclusive Growth & Customer Experience Strategist

We're days away from Black History Month 2023 in the U.S. and Canada. It is a wonderful thing that more brands are celebrating the achievements and contributions of Black people to society, however, there are some missteps I've seen over the years by brands that have cause a bit of backlash from the very community they wish to celebrate. I don't want this to happen to you. So in this episode, I walk you through 7 principles you need to be aware of before going live with your next campaign. Get the episode transcript here Find the examples and visuals referenced in this episode here: https://inclusionandmarketing.com/black-history-month-campaigns/ ----- What inclusive brand type are you? Take this quick quiz to find out Want to go deeper with building your inclusive brand? Check out Inclusive Brand Academy at www.inclusivebrandacademy.com and find out which option is right for you.

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This episode was published on January 30, 2023.

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