36: Driving ROI through Community-Led Growth

It takes a village … or a community. When companies build communities, and those communities grow, those companies grow as well. In short, they are driving ROI through community-led growth. But what is that, and how do you do it? To discuss the topic, Jennifer Mancusi is joined by Kathleen Booth, SVP of Marketing and Growth at Pavillion, the premier community of B2B go-to-market leaders. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io